SEO redirects for removed pages -


Sorry if SA is not the right place for this, but here are 700+ other SEO questions.

I am a senior developer for a travel site with 12k + pages. We completely redeveloped the site and resumed it in January, and with the unstable nature of the journey, there are many pages that are no longer on the site. Example:

/destinations/africa/senegal.aspx/destinations/africa/features.aspx

Of course, we have a 404 page (and this 304 redirect is 404 pages rather than a 404 redirect).

Our SEO Advisor has asked us to redirect all our 404 pages (as found in Webmaster Tools), their reasoning is that 404 disrupts our PageRank, they want us to Want to redirect your Senegal and above pages to the Africa page (which does not include the previously found material on Senegal .aspx or features.aspx).

Would be equivalent to SO taking a URL for a question and instead of showing it 404 'Question / Page' instead of / redirecting to questions.

My reasoning is because these pages are no longer on the site, the correct position to return 404, I also argue that redirecting them to less relevant pages can harm our SEO (Possibly due to duplicate content)? <40 p>

Thanks for any advice

Adam

The correct position to return is that I will not think what search engines will do, if they are completely redirected to the page with different content.


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